Sales Enablement

Corporate Development

Product Launches

Maximizing Advertising Revenue

Scott joined Paramount's advertising services division, quickly rising to Vice President of Market Intelligence.  With responsibilities across all sales support functions of the syndicated program distribution arm, his research and forecasting work was instrumental in scaling division revenues 4x during his tenure.

Leading Growth Through M&A and Partnerships 

Having earned the role of executive consultant to the division President, Scott led program intelligence, competitive positioning and partnership strategies.  He provided the executive decision guidance to enable broadcast network merger and partnership processes, and international development investment.

New Product Strategies and Launches

As Vice President in Paramount's programming and advertising division, Scott was a core member of the UPN national network and the studio's Digital Media launches.  His unique experiences in Research, Sales Enablement, Scenario Planning and Corporate Development provided significant decision support needed to launch and grow these businesses.

Digital Transformation

Marketing Technology

Agency Services

Transformative Marketing Strategy

As Senior Director in the agency's Digital Transformation practice, Scott managed engagements across a complete range of strategic consulting, marketing technology, data, analytics, and digital agency services.  He worked on-site with key executive clients to design and execute data-driven marketing programs from funnel top to bottom.

Delivery Leadership

Working on site with CMOs, CTOs, and customer leadership, Scott led the delivery of projects including CX Design, MarTech Implementation, Customer Segmentation, Performance Measurement, and Marketing Analytics.- connecting business needs, data, people and tools to drive incremental media lift and sustainable competitive advantage.

Business Development

Scott's ability to work with all customers and manage diverse delivery teams helped the agency to develop new accounts, and expand relationships with logos including Regions Bank, Dell, 
Citi, and Astellas Pharmaceutical.