Strategy
Business Analysis
Portfolio Management

Strategic Intelligence and Sales Enablement Leadership at IBM

Scott led strategic intelligence, research, and sales enablement efforts for IBM products and services across Telco, Media, Utilities, Financial Services, Automotive, CPG, and Retail. He built the function and delivered ongoing competitive analysis, driving business strategy, and providing critical insights, His team shaped corporate development, product offerings, and go-to-market (GTM) strategies for business units responsible for $12 billion in annual sales.

Architect of Collaboration-Rich Strategy and Intelligence Teams

From the ground up, Scott designed and developed a dynamic team of 285 business analysts within just 14 months in Bengaluru, India. This involved recruiting, training, and steering the intelligence professionals who expertly executed market forecast programs. These initiatives supported both new business development and portfolio planning, empowering integrated marketing for Telecommunications, Life Sciences, CPG, Media, and Financial Service sectors.

Client Roster and Industry Expertise

Scott supported and helped grow key client relationships that included global logos Walt Disney, News Corp, Comcast, Duke, PG&E, CenterPoint, DTE, Novartis, Sanofi, Merck, Bayer, Verizon, Orange Telecom, Bharti Airtel, Barclays, Citigroup, Dow Jones, and Kraft. 

Digital Marketing
Business Intelligence
Marketing Technology

Advancing Digital Marketing and Analytics

Scott spearheaded the orchestration of cutting-edge digital marketing and analytic solutions across a diverse client portfolio designed to scale the targeted marketing success of his clients. Programmatic initiatives led included Customer Lifecycle Management, Multi-channel Contact Strategy, Business Intelligence and Customer Analytics, Preference Centers, Loyalty/Reward Programs, and Gap Analysis/Roadmap design.

Guiding Business Performance Excellence as Principal and Practice Leader

Collaborating closely with clients, Scott engineered business intelligence, analytics, and decision support capabilities. As part of Acxiom's innovative consulting unit, he steered the evaluation of strengths and requisites across people, processes, and resources in every digital marketing and analytic discipline. This led to the revamp and creation of client-facing functions and teams, fostering enhanced performance and service delivery.

A Diverse Client Roster

Scott's expertise translated into impactful collaborations with prominent clients including Wells Fargo, Visa, Ford, Altria, Sony, Consumer Reports, Michaels, Rooms To Go, and C-Spire Wireless. His innovative approaches transformed businesses, fueled growth, and established enduring client partnerships.